Green transformation has become the mainstream of global industrial development, driving the transformation of various products from design, research and development to production, circulation, and other aspects towards green and environmental protection. This transformation not only shapes the future of sustainable development, but also builds the core of sustainable industrial competitiveness.

Transformation needs of the printing and dyeing industry

Currently, the complex and ever-changing domestic and international situation, geopolitical conflicts, fluctuations in raw material prices, and increased environmental awareness have all made the printing and dyeing industry face an urgent need for transformation and upgrading. At the national level, higher requirements for ecological civilization construction, especially the proposal of the "3060" dual carbon target, strongly force the printing and dyeing industry to take more proactive and pragmatic measures. This requires us to improve the efficiency of energy resource utilization through technological innovation and pollution control, in order to reduce the generation and emission of pollution, and achieve coordinated development of economic, ecological, and social benefits.

Located in the center of the printing and dyeing industry in East China, Keqiao District, Zhejiang Province is also facing challenges and opportunities in adhering to the strategic direction of the "dual carbon" goal and balancing current and long-term development. On the one hand, Keqiao District, as the largest concentration of printing and dyeing textile industry in Asia, accounts for nearly 40% of the country's printing and dyeing production capacity, earning it the title of "China's largest dyeing tank". However, there are still some weak links that need to be broken through in areas such as environmental protection, technological innovation, and brand building. On the other hand, the competition in the international market is becoming increasingly fierce, and the printing and dyeing enterprises of Keqiao need to improve their technical level and brand awareness to cope with the increasing pressure of international competition.

Since 2010, Keqiao has launched the agglomeration and upgrading project of the printing and dyeing industry, with the positioning of "green high-end, world leading", vigorously promoting measures such as equipment upgrading, green development, innovation driven, and fashion leading, and creating a "Shaoxing model" for the transformation and upgrading of traditional industries in the province. According to incomplete statistics, after three rounds of integration and agglomeration, exit and elimination, and merger and reorganization, 259 printing and dyeing enterprises have been integrated to 110. At present, among the 110 printing and dyeing enterprises in the entire region, the number of national high-tech enterprises has reached 87. In addition, four enterprises have obtained the Ministry of Industry and Information Technology's standard announcement for printing and dyeing enterprises, and nine enterprises have an annual output value exceeding 1 billion yuan. It can be foreseen that the critical moment for the transformation of the Keqiao printing and dyeing textile industry has arrived!

TSCI helps seize the East China market

TSCI 2024 International Printing and Dyeing Industry and Functional Finishing Application Exhibition is a platform for information exchange and interaction. It gathers top printing and dyeing technologies and products in the industry, and also provides exhibitors with an opportunity to have in-depth exchanges with professionals in the printing and dyeing industry in East China. By participating in this exhibition, exhibitors can better understand market demand and expectations, collect and analyze this information, and better grasp market dynamics, providing a basis for product development and marketing strategies.

Display platform

In the transitional market, product quality and performance are key factors determining competitiveness. TSCI provides a platform to showcase product and technological advantages. By showcasing advanced printing and dyeing machinery and solutions, exhibitors can increase brand awareness and attract potential customers. At the same time, one can also learn about the products and market strategies of other peers to adjust their own product strategies.

Customer communication

Facing the diversified printing and dyeing enterprises in East China, providing customized solutions is the key to improving market competitiveness. TSCI provides exhibitors with an opportunity to have direct conversations with potential customers. Through in-depth communication with customers and understanding their specific needs and pain points, exhibitors can provide targeted solutions to increase customer satisfaction and loyalty.

Brand marketing

In a fiercely competitive market, brand marketing is an effective means to improve competitiveness. TSCI has reached over 1.5 million fans in the vertical field of the textile and clothing industry, providing exhibitors with an online and offline platform to showcase their brand image and promote new products, enhancing brand awareness and attracting more potential customers.

Policy interpretation

Interpreting policy support has a significant impact on the development of enterprises in the printing and dyeing industry in the East China region. During the TSCI exhibition, we will invite industry associations and other experts to interpret the latest industry policies and support measures, in order to seize the market opportunities for exhibitors.

As a well-known printing and dyeing industry exhibition in the industry, TSCI provides exhibitors with a comprehensive platform to deeply understand market demand, improve product quality, provide customized solutions, strengthen brand marketing, and interpret policy support. By participating in the International Printing and Dyeing Industry and Functional Postprocessing Application Exhibition, exhibitors can better grasp market trends, seize opportunities for industry transformation, and seize the transformation market of the printing and dyeing industry in East China. For enterprises hoping to achieve breakthroughs and development in the printing and dyeing industry, TSCI is undoubtedly a must-have event. TSCI 2024 International Printing and Dyeing Industry And Functional Finishing Application Exhibition will be held from March 21 to 23, 2024 at Shaoxing International Convention and Exhibition Center. We will look forward to this grand event with you, share market opportunities, and create a better future together!

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